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virtual events

6 Tips To Achieve Optimal Virtual and Hybrid Event Success

Despite the resurgence of in-person events, savvy event planners know that virtual and hybrid experiences are here to stay. Now comes the tricky part: how can you best blend event offerings to provide the most value to your community? 

Mike Allton, head of strategic partnerships at Agorapulse and virtual event strategist, has hosted more than a dozen virtual summits and webinars and 100+ live-streamed video conversations. Mike joined me ane the #ContentChat community of marketers and content creators to share his best practices for designing engaging virtual and hybrid event experiences. 

Let’s break down his top takeaways to help you drive the most success with events this year. 

6 Tips For Virtual and Hybrid Event Success in 2022

Event planners who can craft truly audience-focused, problem-solving, and joy-inspiring events will receive the greatest reward from their activities. Virtual event attendee expectations are higher than ever, but these tips can help you create meaningful events regardless of the format: 

Be Realistic About Your Team Resources

Any virtual or hybrid event requires considerable effort. Mike says that while virtual events are often less logistically challenging and more affordable than in-person or hybrid events, there are still plenty of challenges associated with hosting them. Assess your resources including your team’s bandwidth to handle an in-person or hybrid event. If you are new to these experiences, we recommend starting small with a simple virtual event before tackling a multi-day hybrid event. 

Survey Your Event Communities

Before making any decisions about your upcoming events, speak with your event community. First, you need to deeply understand their current needs and goals for any event type. Then, ask these questions through surveys or in 1:1 conversations:

  • How comfortable are you with in-person events? 
  • What are the “must-have” elements for you to attend an in-person event?
  • What challenges are you facing in your job? 
  • How do you prefer to network and engage with other event attendees?

You can only build a compelling event agenda with presentations that will truly help your audience with these details in hand. 

Establish Clear Event Goals

Based on the feedback from your event communities, establish your event goals. Once you know your goals, Mike says you can more easily determine the ideal event format and what you’ll need from your virtual event software platform

Make Networking and Engagement Effortless

As many of us know from first-hand experience, most virtual events fall flat on networking and engagement. Too often, virtual event experiences are viewed as glorified webinars, which misses the bigger opportunity. As Mike says, “it’s the Magical Moments during networking that make the events stand out for attendees.” To reinforce this priority, schedule networking time in your event agenda. Additionally, create space for attendees to network, including open rooms with conversation prompts to spark dialogue. And don’t forget the potential power of social media to engage your event attendees.

Mike starts his events with 30 minutes of speed networking so attendees can connect 1:1 for five minutes each, meaning each attendee meets six new people first thing. This sort of built-in networking activity can be helpful to break the ice in a virtual setting, especially for your more introverted attendees who wouldn’t otherwise introduce themselves to others.

Offer Different Event Types To Accomplish Specific Needs

For most teams, the best event strategy in 2022 is to offer a mix of virtual, hybrid, and in-person events to appeal to unique community needs. For example, Mike is planning a series of major virtual summits, smaller virtual meetups and webinars, and a hybrid event (likely) in Paris this Fall. 

Repurpose Event Content to Drive Ongoing Traffic

Recorded event sessions provide a gold mine of content potential. Repurpose all your event content to offer new ways for your community to engage with the material, including blog posts, infographics, podcasts, social video clips, and templates. 

Evolve Your Virtual Event Strategy in 2022

Most people are not ready to give up on virtual events, which presents an incredible opportunity for brands to build on their event successes from recent months. Continue to survey your event community to understand their needs, and explore new event offerings to find ways to delight your community further.

If you’re looking to learn more about creating successful event experiences in 2022, read through the full #ContentChat recap here and learn more about how Frameable Events can bring your next virtual or hybrid event experience to life

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virtual events

How To Effectively Use Pre-Recorded Video Content To Enhance a Virtual Event

As event organizers plan their virtual and hybrid events, it’s common—and important—to ask which content should be pre-recorded, and what should be live-streamed.

From an event planning perspective, it’s essential to have a combination of pre-recorded and live-streamed content to have more control over creating an ideal attendee experience. The tricky part is understanding how to effectively blend these content types—especially when it comes to breakout sessions—without your virtual event feeling like a glorified webinar.  

Read on for an overview of the best ways to use pre-recorded content at a virtual event to help your team strike just the right balance between the live event you want and the consistently exceptional experience your attendees deserve. 

Advantages of Pre-Recorded and Live-Streamed Virtual Events Video Content 

Whenever possible, we recommend that you survey your anticipated event attendees to understand their feelings toward live-streamed or pre-recorded content and what type of sessions they prefer for each delivery. For example, a customer panel or general event session may be ideal as a pre-recorded session, but an executive AMA or a how-to educational class will benefit from real-time audience interaction.

Where Pre-Recorded Event Video Excels

As you assess how to balance your virtual event agenda, consider these primary advantages of pre-recorded content over live-streamed sessions:

  • Accessibility. Event teams can add captions to pre-recorded videos, and overlay visuals or text elements that enhance the content’s clarity.
  • Greater speaker diversity. Your event has the potential to attract more speakers if sessions are pre recorded, because it reduces the potential for scheduling or time zone conflicts. Similarly, the lack of a required travel budget opens up your speaker pool to include industry experts from the nonprofit, academic, and pre-funding startup realms.
  • Show flow control. It’s stressful to manage an entirely live event. What if a session runs late? Or a fire alarm goes off in the middle of your opening keynote? Not to mention finding a last-minute replacement for a mainstage speaker that cancels the day before your show. Pre-recorded content gives event planners total control over their event’s timing, ensuring a perfectly executed show flow. 
  • Higher production value. Pre-recorded sessions allow speakers to practice and record their sessions as many times as they need, which means that pre-recorded sessions are often higher quality than a livestreamed equivalent. Additionally, the show producers can review all recorded content and ensure there is a consistent production quality for each, which leads to a more cohesive event experience. Plus, technical issues such as presenters with slow internet connections can be avoided with pre-recorded event sessions. 

When It’s Best to Go Live

While there are many advantages of pre-recorded virtual event content and breakout sessions, you cannot deny these benefits of live-streamed sessions:

  • Innate excitement. There is a natural excitement that comes from a live-streamed session, both for the speaker and the audience. In some cases, speakers will prefer live sessions because of this excitement. 
  • Real-time engagement. Audience participation and engagement is an ongoing challenge for virtual event planners. Live-streamed sessions generally are more likely to garner attendee engagement, giving these session types a slight edge over pre-recorded sessions (but we’ll explain how to overcome this challenge next). 
  • Recording potential. Live-streamed sessions can be recorded, too, which can provide your attendees with lasting value from your event as they watch session replays. Just keep in mind that most live-streamed session recordings will need some degree of post production editing before being ready to share. 
  • Spontaneity. People miss the “in-the-now” feel of an in-person event, and live-streamed sessions have the best potential to capture this feeling given the live audience. Live speakers can reference other sessions from the day, comment on shared conference experiences, and adapt their presentation to add excitement, spontaneity, and an undeniable sense of authenticity they simply can’t do in advance of your event. 

How To Make The Most Of Pre-Recorded Virtual Event Sessions

Event planners can consciously craft experiences that turn pre-recorded conference content into exciting, real-time engagement opportunities. Here are just a few ways that you can drive the most value from your pre-recorded virtual event sessions:

Coordinate Virtual Event Watch Parties with Session Speakers 

Pre-recorded virtual event sessions are ideal for enabling your event speaker(s) to engage with their audience in real time through your virtual event platform. While a session plays, the speaker watches the session with the audience, and sends messages through the event platform to highlight key points, answer questions, and solidify the real-time event experience. 

Create Video Teasers For Social Media Promotion and Email Marketing

As your team receives videos from your session speakers, create clips and stills from these videos that you can use on social media and in your email marketing. Create sizzle reels that highlight your event speakers, and tag them on your event social media pages to connect attendees with the speakers. 

Edit Videos for Accessibility

Ideally, your team should receive pre-recorded virtual event videos from session presenters a few weeks to a month before the event (if not sooner). This way, your team can address the accessibility best practices we shared above, including adding captions to videos, addressing any issues with lighting or contrast, and more.  

Share Videos For Immediate On-Demand Replay

A major advantage of pre-recorded video content is that it can readily be available for on-demand replay. This gives your attendees full control over when they enjoy a session, especially if they had to miss it due to a work or family commitment. 

Choose A Virtual Event Tech Platform That Enhances The Attendee Experience

By strategically blending pre-recorded and live sessions at your virtual event, your team can more confidently control the event timing, meet the range of your attendee needs, and support a thriving event community.

After building your event agenda, your team can lock in a virtual event platform that will enable the dynamic session styles that your attendees deserve. Book a demo with Frameable Events today to learn about our superior presentation spaces and modern features that will ensure that every event session is incredible. 

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virtual events

Virtual Company Kickoff Agenda Elements That Will Excite Your Team for 2022

To say that 2022 will be a busy year for most companies would be an understatement. The global workforce continues to grapple with the impacts of the pandemic, teams are hedging their bets on the best hybrid work arrangements, and The Great Resignation is forcing companies to rethink how they meet the needs of a distributed workforce. 

The start of the year—and this year especially—is a valuable time to realign your team and rally them behind your company’s goals, while also providing them much-needed reassurance. An annual company kickoff can effectively meet this goal, but what will kickoffs look like in the age of remote work, and can they capture the same energy as an in-person kickoff?

Don’t worry. You can still host a fulfilling online company kickoff that will reinvigorate your team and help address their anxieties about the future of work. So get started with planning your kickoff today by exploring these must-have kickoff agenda elements that work great in a virtual environment.

How to Build an Engaging Online Company Kickoff Agenda

Design your kickoff experience as an all-virtual event, regardless of if there is an in-person element. This approach will keep you focused on what matters—building a seamless, intuitive, and fun digital experience for your team. Then you can adapt the in-person components to blend with the online platform and virtual experience.  

Lean into the advantages of the digital kickoff environment. Features like pre-recorded videos, in-platform messaging, and small-group breakout rooms can all replicate many of the beloved elements of your traditional kickoff event. 

Keep in mind that your virtual attendees need a healthy mix of session types and lengths to stay engaged. Sustain excitement throughout your virtual kickoff by hosting these types of activities:

  • Awards & Recognition: Celebrate both team and individual successes. It is crucial to acknowledge accomplishments from the last year and spotlight team members for their contributions. These awards ceremonies should be fun, personal, and all about your team’s success. 
  • Company Executive AMAs: Spotlight company executives and leaders to share their goals for the year and explain their priorities. Allow your kickoff attendees to ask questions through your virtual event platform and collect questions ahead of time, too, to kickstart the Q&A. 
  • Customer or Client Sessions: Your company customers or clients can offer a valuable perspective to your team, including why they love working with you, what they look for when seeking solutions providers, and how you have helped advance their brand. These sessions are ideal for a virtual environment because they require no travel (just be sure to express gratitude for your customer’s time after the kickoff). 
  • Hands-on Virtual Training Sessions: Help your team work more efficiently by hosting virtual training sessions, either as an entire company or in small group breakouts. These training sessions can troubleshoot common tech challenges, explain how to use company tools and software, or develop skills like time management and conflict resolution. 
  • Improv: Develop your team’s skills in a fun way by facilitating quick improv sessions. These short activities should involve no more than 5-10 minutes of prep before your participants present in front of the whole group or a small breakout group. The activity should align with your company in some way, such as asking team members to create a promotion for a new product, roleplay a customer interaction, or envision their day-to-day experiences if they worked in a different department. 
  • Speed Networking: Kickoffs are essential for connecting team members that usually do not interact. Set up small group breakout rooms for five-minute speed networking. Pose a question for two team members to discuss, and then shuffle everyone to a new partner once the time is up. Use pop-up notifications in your event platform to facilitate the transition.
  • Team-building: A kickoff should strengthen your team’s trust in each other and align them with your brand values. Host a series of team-building activities or sessions that solely focus on helping your team get to know each other better, understand each teammate’s strengths, and reinforce your team culture.
  • Entertainment: After your team finishes your core kickoff content, it’s time to let them have even more fun. Coordinate an exciting activity or experience, such as a group cooking class, live musical performance, virtual escape room, or a happy hour with pre-sent cocktail mixers. Don’t treat this as a box to check in your planning—actively seek input from your team to understand what type of entertainment would be the ultimate way to finish your kickoff.   

3 Virtual Company Kickoff Best Practices

Your online company kickoff will delight your team if you host a mix of the sessions we explained.  

We have three final tips to ensure you truly hit the target on delivering a fulfilling virtual kickoff:

  • Poll your team ahead of time to understand what they hope to gain from the meeting. This will help you fine-tune your agenda and balance your executive team’s needs with your team’s hopes. 
  • Mail supplies to everyone ahead of time so that they have everything they need for the kickoff. These supplies can include workbooks and activity sheets, as well as company swag or other goodies.
  • Coordinate food to be delivered to everyone’s house, or mail gift cards for them to order from their favorite local spot. Plan some informal lunchtime activities or open networking rooms to keep the energy high.

Online Company Kickoff Platform Essentials

As seen by the variety of activity ideas that work great for an online company kickoff, companies need to pick a virtual kickoff platform that can facilitate a blend of networking spaces and presentation stages to maximize the kickoff success.


Frameable Events is a virtual event platform that hundreds of organizations have trusted, and we’re ready to help you host your best kickoff yet. Learn more about our customizable lounges and stages and intuitive features that are sure to delight your team.

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6 Proven Ways To Spark Virtual Event Engagement

As marketers have matured with their virtual events strategies, many of the initial challenges they faced have become significantly easier to solve. 

Most event planners know that it’s essential to set clear goals to guide their planning and support those goals with effective virtual trade show agenda elements. The best event planners collaborate with their exhibitors and sponsors to additionally ensure the planned schedule of virtual activities meets their needs. 

But there is still one major challenge that even the most experienced virtual event planners struggle with: attendee engagement

Cracking the code to engage your virtual audience is a significant opportunity for marketers and event planners. This post discusses current best practices for virtual event attendee engagement, drawing from recent successful virtual or hybrid trade shows and industry membership association experiments.

How to Engage Your Virtual Conference and Trade Show Attendees

Every successful virtual event includes a conference hub that facilitates interaction between all attendees and enables them to access key event details. Create a page for your event site and event app that outlines how attendees can engage with each other and speakers throughout your event. 

These opportunities should include live chat and messaging capabilities in your event platform, social media communities tailored to your event community, dedicated rooms for attendees to network 1:1 or in small groups, and interactive exhibition halls where attendees can meet with vendors. 

Expand on these essentials to deliver a truly engaging virtual event experience for your attendees by following these best practices to garner engagement:

1. Promote attendee engagement opportunities throughout—and leading up to—your event. 

As simple as it may sound, an essential step to garner engagement at your event is to prime attendees for these opportunities in all pre-event communications and during the event. 

Spotlight your event engagement details in a series of pre-event attendee emails. In these emails, further explain how attendees can actively participate during the event. In addition, we recommend you share at least one email exclusively dedicated to answering questions about the engagement opportunities available at your event. 

During your event, ask session speakers to encourage attendees to submit questions in the virtual event platform messaging interface (as appropriate). Conference speakers should also guide attendees to their next experience after that session, including the open networking spaces that attendees can join to keep the conversation going. 

2. Offer gift cards. 

Incentivize attendees to register for your event, join sessions, meet with exhibitors, or engage in sessions by offering a gift card. For example, we’ve seen several conferences incentivize registration by offering as little as a $5-$10 gift card to major retailers (frequently Starbucks) or randomly selecting a few attendees to receive $100-$500 gift cards.

However, you do not want to set an expectation that every attendee interaction will reap a reward. Instead, you want to provide an incentive to encourage attendees to engage, with the potential for a surprise. 

If your event technology allows, track how many times individual attendees join sessions or exchange messages within the platform to enter attendees into your raffle. Your team could also randomly give gift cards to attendees who actively talk about your event on social media, which could, in turn, encourage more attendees to post for a chance to win. 

3. Host partner and exhibitor raffles. 

Alongside (or in place of) gift card giveaways, partner with event sponsors and exhibitors to give away swag, product demos, or other items from those event partners. This builds a more authentic and immersive experience for your attendees compared to providing random giveaways.

An example of this was CXEnergy2021 Virtual Conference’s Tech Showcase, where attendees received prizes for joining and engaging during presentations. In addition, after every demonstration and Q&A, vendors held brand raffles, such as a one-year subscription for their software. These giveaways will likely boost lead generation and brand awareness efforts for your event partners, too, which will elevate their event experience.  

4. Coordinate a scavenger hunt or BINGO board.

Encourage attendees to explore every part of your event platform and use each feature to its fullest by hosting a scavenger hunt or BINGO board of actions to complete. Ask attendees to snap photos or take screenshots during sessions, visit specific event pages, or complete activities that you can track.

Reward attendees with gift cards or partner raffle items, or create exclusive prize packages—such as registration for next year’s event—that build additional excitement for the game.

5. Enable attendees to pre-submit questions.

Set the expectation with attendees that they can ask questions both before and during event sessions. Enable attendees to pre-submit questions to help speakers finalize their session content and help Q&A moderators prioritize questions.

At the end of each session, address a selection of the pre-fielded questions, and encourage attendees to submit more questions via the chat app. This way, your moderators can organize new questions while the speakers address the pre-submitted ones. Not enough time to get to all the questions? No problem! Give the speaker the list of all the submitted questions, and encourage them to create their own content to address those elements.

6. Strike up conversations on social media. 

Use an easy-to-remember hashtag to help your social media moderators actively find and engage with attendee Tweets and other social media posts. Ask attendees to share their favorite breakout session takeaways, and be ready to answer their event questions. Amplify their Tweets to encourage them to keep posting throughout the event. 

Post polls and quizzes to directly encourage engagement, and use event videos, GIFs, or visuals to stir up excitement for the experience. 

Choose a Virtual Event Platform That Enables Attendee Engagement

By thoughtfully creating opportunities for attendees to engage with your virtual event content and activities, you transform them from a passive audience to active participants in your event. 

But even the best-planned engagement opportunities can fall flat if your event platform is not up to par. You need a virtual or hybrid event platform that enables built-in messaging capabilities within sessions, as well as a way for attendees to find and connect with each other. 

With Frameable Events, you can deliver the engaging virtual trade show experience that your attendees deserve. The platform includes audience polling capabilities, robust chat features, and essential metrics that help you keep attendees engaged and uncover ways to improve their experience. Learn more and get started today.

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How to Plan Hybrid Events That Engage Your Attendees and Make Them Come Back for More

A global pandemic doesn’t have many upsides for event planners and marketers. What we do have is a year of lessons learned. When every type of event imaginable was suddenly shifted online, we learned some truths about the “old” way of hosting events. The result is a changed expectation from event-goers as venues reopen their doors for online and in-person events. 

While 2020’s online event transitions were not always smooth, with many far from perfect, what we learned was that having the opportunity to attend virtually made many events accessible in ways that in-person-only events could never be. Ultimately, we have learned that there is no going back. The future of events is the hybrid event — a seamless blend of in-person and virtual experiences to create greater value for both groups. 

You might think that planning a hybrid event simply means planning your event as usual and then bolting on the online component. Alas, the best way is the complete opposite. There are many considerations you need to make when planning.   

What we learned from moving events online

To understand how to build the best hybrid event strategy, we need to look at some of the challenges. The pandemic arrived, and lockdowns went into effect around the world. Events of every type were suddenly either postponed indefinitely or moved online. And it wasn’t just event organizers for large-scale events suddenly having to learn a new approach. 

For companies and business groups, after companies had sent everyone home, the operations team scrambled to work through digital transformation projects they’d expected to have significantly more time to execute against. It was now critical to figure out how to handle company meetings and conferences on top of day-to-day collaboration. Investment in business collaboration tools boomed, but it also exposed their limitations and feature gaps. Workers began suffering video conference burnout. Corporate event planners knew they needed a new strategy to keep their audience engaged in the face of “Zoom fatigue.”

Performers, events staff, and venues all faced unique challenges. Bars, clubs, and concert halls closed. Streamed performances began to pop up across platforms — from solo artists broadcasting via Facebook Live to DJs streaming live sets via Twitch (traditionally seen as a video game streaming service).

At first, all these experiences were jarring as they represented the huge hole that cancellations and closures had left in our lives (and social calendars). Over time, as we all adapted, some silver linings emerged. It was fun to dance in our living rooms. Events we may not have been able to attend physically were easy to tune in to. Workers and family members alike were relieved of expensive travel to attend meetings or celebrations. 

Will it blend? Bringing together your online and in-person event experiences.

We’ve looked deeply now at the challenges and lessons learned from the pandemic. The big takeaway is that while it was hard at first, new technologies have emerged to bridge the gaps. People have adapted to having the choice to attend virtually, and the future of event planning must include this element. 

But, successful hybrid event planning means far more than just creating an in-person event and bolting on a virtual component. You must be “virtual-first” in your planning and then build your in-person experience around that. There are several questions you must consider as you are planning that will guide your approach. 

For meetings, seminars, panels, and the like, think about interactions between the audience and the presenter(s). This is a common pain point, especially for the speakers themselves.

Some questions you must consider are:

  1. How will attendees of each type interact with the presenter(s)?
  2. Will audience members of each type be able to interact with each other?
  3. How will virtual attendees be represented in the physical event space?

More intimate events like weddings and receptions pose additional challenges to ensure that virtual attendees aren’t stuck as observers in the proverbial corner. This requires rethinking not only what technology we use but how we use it. 

Let’s take a high-level walk-through of the hybrid event planning process.

Step 1: Plan your hybrid event’s online approach

First, you need to understand the event’s objectives and fully commit to it as a hybrid experience. This means unifying the online and in-person experiences to create equally great value for both types of participants. Let’s plan an example event: an industry trade show. First, we need to identify all the elements that we wish to include in our event:

  1. Keynote speech
  2. Individual speaker presentations with Q&A
  3. Panel discussions with interactive audience
  4. Trade show floor
  5. Prepared lunch
  6. Networking social hour

To properly build out this hybrid event, we must start by looking at the virtual elements for each piece. How will our virtual attendees experience each one?

Keynote Speech

The keynote speech doesn’t include a Q&A, so the audience passively observes, although they may be sharing points that resonate on social media. We want to make sure we deliver an engaging experience for our virtual audience to build the same level of energy and excitement the physical audience experiences. 

Individual Speaker Presentations with Q&A

For these presentations, we must make sure that our virtual audience can interact with the speaker for questions, see all presented materials, and of course, see and hear the speaker. We also want our virtual audience not to feel like they are watching from the sidelines — what are some clever ways to increase engagement and interactivity?

Panel Discussions

Like the speaker presentations, we must fully engage the virtual audience and then identify how to integrate the physical attendee experience. Virtual attendees need equal levels of interaction and representation to the panel — how might the overall format of the panel be shifted to accommodate this?

Trade Show Floor

The true highlight of any trade show is the showroom floor. Here vendors have booths full of swag and potential access to important names. Plus, attendees have the chance to meet and interact with each other. Virtual attendees want to have this immersive experience and ability to network — how will we place them inside the showroom floor?

Prepared Luncheon

A catered luncheon with 2-3 meal options. A casual opportunity to talk, network, and make new connections/friendships. What does a virtual luncheon look like? How might virtual and physical attendees connect? How do you keep it from being a sad desk lunch for those not there in person?

Networking Social Hour

A more free-movement opportunity for networking than the luncheon, this is a happy hour style social event. Similar questions as the luncheon apply here. How will virtual attendees “roam the room” and have helpful chance encounters and conversations?

2. Build out your hybrid event

Now that you’ve considered all the event’s online elements and asked all the pertinent questions, it’s time to build out the rest of your event experience. Let’s look again at each portion of our trade show event and think about what features and technologies will create a valuable and interactive experience for your attendees. You will need to determine your Virtual Event Platform. Prepare to build out a custom app that does far more than just provide a map and schedule — it will need to build in connection, communication, and interactive functions (or choose a VEP that has a mobile-friendly interface). 

  • Individual speaker presentations with Q&A: Broadcast via livestream to virtual attendees with camera views of both speaker and in-person audience. Dedicated moderators work with both audiences to gather questions. Virtual attendees can ask questions/provide comments via audio or submission to a moderator. Additional interactivity comes in the form of audience polls and games via the app. 
  • Keynote Speech: Broadcast via live stream to virtual attendees. The trade show app gives both virtual and in-person attendees a commentary feed projected alongside the stage. 
  • Panel Discussions: Questions are collected through the trade show app ahead of time from all attendees. Moderators feed these questions to the panel, which is live-streamed. Live comment feed is broadcast (similar to the keynote). 
  • Trade Show Floor: Mail swag bags to all virtual attendees. Create a 3D rendering of the trade show floor to allow virtual attendees to see displays and setups. Create virtual sponsored booths for remote attendees to visit and interact with. Use a remote platform that makes swapping contact info easy and fun.
  • Prepared Luncheon: Select your lunch menu based on what is easy to ship prepared to attendees’ homes or that can be delivered through a nationwide delivery app partner. Make sure your menus are the same for both. Use a platform that provides accessible breakout rooms or tables for attendees to chat and connect. 
  • Networking Social Hour: Create lounges and fun spaces for virtual networking. Allow virtual and in-person attendees to connect through a networking “wall” and trade info using the app. Set up game or discussion tables that physical and virtual attendees can join.

3. Market and promote your hybrid event

You’ve built out your event and determined what features and functions you need. Now you need to sell tickets and get word to your audience. You need to engage both virtual and in-person attendees with a value statement — meaning you need to demonstrate equal value no matter how they attend. This includes emphasizing what makes each special and exciting, whether it be the immersive experience or flexibility and accessibility.

When marketing to both groups, keep the focus on integration and interactivity. Highlight how both groups can benefit from networking and connecting with each other. Provide online networking platforms pre-event to get attendees connected and build hype and excitement. And think about how the addition of interactive platforms enhances both experiences. 

The future of events is hybrid

Event coordinators and conference planners are faced with a new event planning landscape, and their event strategy must adapt. Participants have new expectations, and meeting them means investing in a new way of thinking and new technologies to support it. Remember, there is no going back — hybrid events are here to stay. But with the right tools and strategies, you’ll be able to plan and host interactive and engaging events that wow your attendees, no matter how they attend. 

Learn more about how Frameable Events can help you create a more engaging hybrid event, or schedule a demo.

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