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5 Real-Life Examples of How to Engage Virtual Event Attendees

woman in wheelchair at desk with two computer screens: one displaying 9 people on video and the other displaying charts

While virtual events can be a great way to connect with your audience, it can be difficult to create a truly engaging experience. In this blog post, we’ll explore five common methods to engage virtual event attendees and discuss examples from real virtual events, showing you what actually works. With these tips, you’ll be able to create an engaging experience for your virtual event attendees that is sure to be remembered.

Enable Accessibility Features

The goal of virtual and hybrid event accessibility is to create an inclusive experience for all participants. This involves removing potential obstacles that may hinder someone’s ability to join, participate, and engage in the event. To engage virtual event attendees, you must first ensure that the experience is open to all attendees. While planning your event, make sure you go over the main accessibility considerations to keep accessibility top-of-mind through the planning process. 


The Center for Cultural Power emphasized the importance of accessibility when planning Climate Woke, a four-hour event featuring stories from movement leaders in Appalachia, strategy sessions on ecological justice, and various live performances. The World Health Organization estimates that 20% of the global population suffers from hearing loss. It is essential that this group of individuals is able to receive the support they need within virtual events to stay engaged. However, captioning is not only useful to the deaf and hard of hearing. In fact, a recent study by the BBC found that 80% of people who used closed captions between the ages of 18 and 25 do not have any hearing loss. The Center for Cultural Power used both live captioning and ASL interpretation functionalities throughout the event to accommodate the needs of their audience.

Allow Freedom of Movement

Allowing guests to explore the event space, interact with other attendees, and access different areas of the event will keep attendees engaged by ensuring the event is dynamic, and you can cater experiences to each specific attendee.

Hilarity for Charity (HFC),  a nonprofit organization founded by Lauren Miller Rogen and Seth Rogen, has ensured guest engagement by allowing participants to attend workshops of their choice during their annual CareCon event. CareCon is a free, virtual event designed to educate participants on Alzheimer’s and honor and connect caregivers. After an opening presentation, guests had the opportunity to join one of three different celebrity panels, offering insights into multiple topics. All sessions were recorded so guests could revisit the panels for information or watch the ones they could not attend live. Later, attendees could choose from 13 different workshops with topics ranging from Laughter Yoga to Writing Through Grief and Loss. 

By offering various topics and sessions to choose from, guests could customize the experience to suit their interests. This flexibility allowed attendees to explore the event space, interact with other attendees, and access different areas, making for a dynamic and engaging event. HFC has set a great example for other nonprofits to follow to create engaging events.

Encourage Networking

Networking is an important aspect of any virtual event, as it allows attendees to connect with like-minded people, learn from each other, and form relationships. Networking is a key factor influencing whether people attend an event, with an overwhelming 76% of people citing networking opportunities as one of the main reasons they consider. By encouraging social interaction, attendees will also establish a stronger connection with the event. Virtual networking can have many advantages over its in-person counterpart including accessibility, cost-effectiveness, and increased flexibility. 

NASA ensured networking was encouraged during the 2022 Human Research Program Investigators’ Workshop, which they held virtually. During the event, NASA dedicated a portion of time to an expert speed-matching session, allowing attendees to network and exchange contact information as experts facilitated conversations at each table. 

Virtual networking is critical for any virtual event and can help attendees establish meaningful connections. By providing dedicated networking time and virtual networking lounges, NASA ensured that attendees could connect with one another and expand their professional networks.

Offer Incentives

Incentives can give prospective attendees the push they need to join your virtual event. Incentives can be anything from prizes, raffles, gift cards, or exclusive virtual event content.

Incentives will help to build excitement and encourage people to join your virtual event. Ensure the incentives you offer are relevant and valuable to your attendees, and you’ll have more success in getting people to join in.

Stamps.com hosted a virtual holiday party, allowing guests to come and go as they pleased. Hosts drew a virtual raffle winner every half hour to keep guests engaged. This incentive kept attendance consistent throughout the event and ensured the party engaged guests throughout the event.

Host Live Q&A sessions

Live Q&A sessions are a great way to engage virtual event attendees by providing an interactive experience. Setting time aside for a live Q&A can provide a more personal touch to virtual events, allowing attendees to connect with the speaker or panel on a deeper level. In fact, 92% of webinar attendees want a live Q&A following the session. 

To encourage productive and engaging Q&As, it is important to create a set of ground rules for both attendees and hosts. Attendee rules should include guidelines on submitting questions, selecting questions, and when the speaker will answer them.

The host and moderator should discuss how long each answer should be, and how to manage disruptive members. Moderating the Q&A session can help ensure all questions are answered and the discussion stays on track.

Beyond Status, a short film showcase produced by The Center for Cultural Power, hosted a live Q&A session following the virtual film festival. The Q&A session was an excellent opportunity for audience members to gain a greater insight into the personal stories behind the films and engage in meaningful dialogue with the filmmakers. It also allowed the filmmakers to expand upon their personal stories and share their perspectives on the issues they addressed in their films. This experience allowed the audience to connect with the filmmakers and to gain a deeper understanding of the stories behind the films.

Design your most engaging virtual event yet

Whether you’re hosting a virtual conference, webinar, happy hour, or something in-between, these strategies will help you create an event that encourages engagement and connection. By utilizing these techniques, you can build a truly engaging virtual event that your attendees will enjoy and remember for years. 

We’ve created Frameable Events with an emphasis on engagement, complete with an intuitive and attractive user experience. Learn more about Frameable Events and get started with us today to host your next event.

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Why Event Attendee Surveys Are Vital to Your Success (And What To Ask)

Your conference attendees shouldn’t feel helpless when they seek assistance or raise concerns. This may sound extreme, but it is an all-too-common experience for many conference-goers—and something I recently faced at a hybrid industry event.

Like 32 million other Americans, I have food allergies. I can usually find some safe food at events (especially large, multi-day conferences). But I always pack snacks just in case. On day one of a recent event, however, I couldn’t find any food labels or clearly allergy-friendly options, and I was unsuccessful in finding someone who could help me identify my options. Good thing I brought snacks! Day two, same problem, and I noticed numerous other attendees complaining amongst themselves. By day three, we knew we were on our own, our snack piles were dwindling, and many of us started venting our hanger-fueled frustration on social media.  

This example is just one of the many ways that a disappointing conference experience can spiral if event planners are unaware of their attendees’ needs. But there is an easy way that the event organizers could have anticipated or corrected this issue—attendee surveys! 
Although many event challenges can be unpredictable, any attendee issues can be addressed if you effectively survey them and create healthy feedback loops to correct issues in real time. Here’s how.

Why Virtual Event Attendee Surveys Are Vital To Your Success

Building a successful online event requires you to have an unwavering focus on your attendees—what they want to learn, who they want to hear from, and how they want to engage in the event experience.

As an event planner, your budget and timing will drive many decisions. It’s understandable that you cannot factor in every possible event hiccup during your planning. However, pre-event attendee surveys can help you cover your bases and address areas you may have previously overlooked (like dietary needs or accessibility considerations). 

Once your event starts, your team will be busy and urgent needs will arise—and you don’t want your team’s time to be taken entirely by attendees who are seeking help. Field surveys during your event through your event app or in the virtual event platform interface to quickly identify immediate areas of concern and fix them before they spread. You should assign two or three team members during the event whose sole responsibility is to address concerns raised in the surveys.
Post-conference surveys are the most common—and they are critical for improving your next event strategy—but the damage is already done to attendees who felt you inadequately addressed their needs during the event. Yes, you need to use post-event surveys to improve your next event. But fielding surveys before and during your event is most helpful for addressing your real-time attendee needs and keeping an urgent issue from becoming a crisis.

Sample Event Attendee Survey Questions To Help You Improve Their Experience

To help you get valuable attendee insights to strengthen your event experience, consider asking the below questions in your pre-, during, and post-event attendee surveys.

Pre-Event Attendee Survey Questions

Before the event, ask your registrants questions that will help you finalize your conference agenda and address your attendees’ needs. Automatically send a pre-event survey as soon as an attendee registers for your event, and remind your attendees to fill out the surveys through your ongoing email and social media communications. Pre-event survey questions can include:

  • What is your preferred session length at an event like ours?
  • Were you disappointed in a recent event experience? If so, what is the biggest challenge you faced that detracted from that event experience? 
  • Who would you want to hear from at the event (you can name specific people or tell us general titles or industries)?
  • What are your food or dietary restrictions? (include a fill-in field)
  • Do you have any food or dietary preferences?
  • What kind of networking events or activities do you prefer?
  • Is there anything we can do to make your time at the event remarkable?

During the Event Attendee Survey Questions

During the event, surveys give you real-time feedback on your sessions and the overall event experience. The key is to assign at least two event staff members to monitor these submissions and route concerns to the appropriate team members as soon as possible. Sample questions to ask attendees during a virtual or hybrid event include:

  • How would you rate the food and beverage options provided at the conference?
  • Are you comfortable with the temperature throughout the event space?
  • Have you faced any challenges in navigating the event experience?
  • What can we do to make your event experience even better?
  • How would you rate the quality of service provided by our event staff?

Post-Event Attendee Survey Questions

After the event, surveys are a vital way to understand if your event was successful—did your event meet its goals and fulfill your attendees’ hopes? If your event was unsuccessful, then you will have a harder time getting attendees at your future events. Consider asking these types of questions in your post-event attendee surveys:

  • On a scale of 1 to 10, how would you rate your overall conference experience?
  • What are the three things you think we did best during the event?
  • How could we have improved your experience?
  • Would you recommend our event to a colleague? Why or why not?
  • Would you be interested in attending a future event with us?

Designing an Attendee-Obsessed Experience

Virtual and hybrid events are far more common than before, and your prospective attendees deserve an intuitive and engaging experience.

Use event attendee surveys at each stage of your event to up-level your attendee needs and identify potential issues before they escalate and destroy your attendee experience. It is impossible to host a perfect conference, but attendee surveys empower you to be truly attendee focused.
Once you understand what your attendees need from your event experience, you’ll need a virtual or hybrid event platform that can enable the dynamic spaces that allow them to mix, mingle, and engage with the event experience. We’ve built Frameable to help people make real connections at your event through a beautiful and easy-to-navigate interface. Learn more about Frameable Events and get started with us today to host your next event.

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10 Activities for a More Festive Virtual Holiday Party

Asian woman enjoying a virtual workplace holiday party

The holidays are just around the corner! Is your team planning a workplace holiday celebration?

Although many work holiday parties were curtailed in 2020, teams now have a much better understanding of how to host a fulfilling online team event—and that includes the classic workplace holiday party.

To help your company plan an online holiday party that your team will actually want to attend, let’s explore how you can adapt 10 common holiday party activities for a virtual setting. 

Online Workplace Holiday Party Activity Ideas

Before you get too far in your holiday party planning, be sure to talk to your team and understand what they are looking for in a virtual holiday celebration. Gauge the ideal day, time, and length of the party, as well as what activities everyone is interested in and how they’d like to celebrate the season with each other. 

While there certainly should be some element of mystery or holiday surprise, you should gently gather the key information to guide your virtual holiday party planning. 

Consider adding any of these activities to the lineup to make your virtual holiday party one that your team will love:

What says “I appreciate you” more than a homemade or gourmet bakery cookie? Cookie swaps are a holiday-time favorite, and you can easily host a virtual cookie swap during your workplace holiday party. 

Depending on how dispersed your team is, you can approach this a few different ways:

  • The most straightforward option is to encourage your team members to bake or buy their seasonal favorites and drop them off with a local team member. This person will collect everyone’s baked goods and then mail them out or drop them off. However, this idea works best if your team primarily works out of the same city.
  • Alternatively, your team can share holiday cookie recipes for everyone to bake before the party. Then, you can spend a portion of the get-together discussing everyone’s recipes, sharing a story associated with each recipe, and enjoying the baked goods. This option is a perfect one if you have team members with special dietary needs or food allergies.

Cooking or Other DIY Classes

A hands-on cooking lesson or similar crafting or do-it-yourself class—like painting, soap making, or creating air plant terrariums—is a naturally engaging activity for your workplace holiday party. If a member of your team is an outstanding chef with a holiday recipe they’d love to share or a hands-on crafter, ask if they would like to host or co-host the class. Alternatively, you can hire a professional chef or crafter to lead the online activity. If you choose to host this yourself, first determine what DIY activity your team is most interested in and then mail the supplies to them ahead of your party. 

Gingerbread Decorating Kits

Do you want a casual activity for everyone to work on as they celebrate the holidays? Host a gingerbread decorating party or competition! Mail gingerbread decorating kits to your team, and have everyone work on their houses throughout the online holiday party. You can create breakout rooms for people to rotate through as they catch up with their colleagues, show off their gingerbread creations, and get some well-deserved catching-up time.

Holiday Virtual Happy Hour 

Who’s ready for drinks?! Traditional in-person holiday parties often feature fun and festive drinks for everyone to enjoy. Mail your team non-alcoholic supplies (branded Yeti wine tumblers make a nice gift) plus a BevMo, Costco, or similar gift card for them to purchase alcohol or other beverages. Create recipe cards that explain how to make a few seasonal drinks. Bonus points if your team submits their seasonal favorites for everyone to try! If you need ideas, check out this list of 50 holiday cocktails or these 15 holiday mocktail recipes.

Tabletop Game or Card Game

Sometimes the best holiday party games are the most simple. Consider hosting a tabletop game or a card game for everyone to play in breakout groups. There are 12 potential board games to play in this article, while PlayingCards.io is one option for hosting a virtual card game. 

Trivia Game

Trivia is perfect for an online holiday party. Create breakout rooms in your virtual holiday party platform so that each team can collaborate. Designate one spokesperson from each team to share answers, or create Google Forms that teams will submit their answers through. You can host any theme for this trivia. You can keep it holiday-focused with a theme like classic holiday movies, name that holiday tune, or holidays around the world. Or you can explore any theme that will delight your team (and you can ask them during your pre-event planning conversations). 

Scavenger Hunt 

A virtual scavenger hunt can be a high-energy activity for teams, especially if there is a prize to win. Create a list of items that most of your team members should have at home, including some obscure or lesser-found items. Read off the item and ask everyone to go grab that item if they have it. Whoever returns the fastest wins.

Another way you can approach this game is to deliver a series of clues that will take your team across the internet or throughout locations in their homes. Then, give them 10 minutes to work through the list and take a photo or screenshot of what they think each clue is referencing. 

“Ugly Sweater” Contest

It’s not the holidays without a holiday sweater contest. Make your online workplace holiday party a little extra special by encouraging everyone to dress to a theme. Designate a portion of your party for everyone to show off their costumes. You can designate a “winner” based on team votes (just don’t let people vote for themselves).

Virtual Escape Room

Escape rooms skyrocketed in popularity over the past couple of years, especially as a go-to team-building activity. Now, you can host a virtual escape room, too! Check out this article for 24 possible rooms to explore, with details on pricing for each. 

Virtual Holiday Party Gift Exchange

A staple of most workplace holiday celebrations is the gift exchange. No matter how your team usually describes its gift-giving—Secret Santa, White Elephant, homemade gifts only—you can easily host a gift exchange during an online holiday party.

Provide pre-paid shipping labels to your team and set a deadline of no longer than 2 weeks before your party for team members to ship their gifts. During the event, take time for everyone to open their gifts, potentially in small-group breakouts if you have many people attending the party. 

Pick a Virtual Holiday Party Platform That Puts Your Team At The Heart of the Experience

The ideas we explored are just a few thought starters for hosting an engaging virtual holiday party. Consider these activities when discussing your holiday party plans with your team and gauging what they would like to do. 

Throughout your planning, remember the true purpose of an online workplace holiday party: to celebrate your team and provide an optional space to come together.

If you force everyone to attend your holiday party only to maroon them in a sub-par online meeting platform, their holiday spirits will instantly dampen. You need to pick an online event platform that gives your team the flexibility they need to hop in and out of rooms, network in small-group settings, and occasionally join as a full team for any announcements from your leadership (are bonuses on the horizon?).

We’ve built Frameable Events to host engaging online holiday parties for teams of all sizes. Our platform allows you to create fully customizable holiday events with networking spaces, full-group discussion spaces, and intuitive features that your team will love. Book a demo to see how easy it is to host your holiday party with Frameable Events.

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Yes, You CAN Take the Author Tour Virtual—a Conversation with J.D. Netto

Author J.D. Neto

Despite decades of predictions of their demise, print books are far from obsolete, with U.S. sales up 8.9% to 825.7 million in 2021, up from an estimated 757.9 million in 2020. These figures include approximately 1 million new books (or new editions of previously published books), which traditionally would have been marketed in part through multi-city book tours and exclusive book launch parties.

But just as the Duvet has killed the top sheet, COVID-concerns have largely killed —or at least significantly scaled back — publishers’ appetites for large-scale in-person gatherings. Many publishing industry events went virtual, while others, including BookExpo, BookCon, and Unbound, were permanently retired. That left many authors looking for a new way to regain the connection with their readers and the sense of closure these parties offered.

We reached out to artist, multi-genre best-selling author, and entrepreneur J.D. Netto to find out if he could recapture some of the joy and connection of his previous book launches with the Frameable Events platform. Here are the highlights he shared with us about his experience hosting his launch party for his latest book, Immortal Crowns, online.

The Initial Transition Away From In-Person Book Events Was Disappointing 

“For my first book launch, I threw a Gothic masquerade party,” says J.D. Netto. He continued with book tours and in-person book launch events until COVID safety concerns pushed most book events virtual-only in 2021.

“One of the first virtual book events I held was on Zoom, and I felt so disconnected,” he said. “As an artist, I really enjoy meeting and interacting with my community. I enjoy talking about my work with people, and I want them to get to know me beyond the curated social stream. With a one-way video event platform, it cut out that entire aspect of what made those events meaningful for me.”

Unfortunately, many virtual event platforms require designated moderators to move people around manually to enable 1:1 networking and advance planning to give specific attendees permission to talk. While these limitations may work for some passive viewing events or very small group breakout room conversations, it significantly limits the ability to curate an event with a spontaneous flow and impromptu interactions.

How Frameable Events Brings Back That Book Launch Energy

One of the first things J.D. noticed as attendees started to arrive at his virtual book launch party was the wide array of unexpected guests who quickly found their way in the door.

“Some of the readers who attended the event shared what they were doing on their social channels, with the registration link,” he says. “So, as we were kicking things off, new people I didn’t already know were joining.”

The ability of the platform to allow spontaneity extended to changing up the flow of conversation by inviting community members to share the virtual stage and ask J.D. questions or talk about their experience with his books.

“The best part [about the platform] was, I or my co-host, author Sasha Alsberg, could invite someone up from the audience to be on stage to talk,” he says. “And as the conversation progressed, we could see the reactions from the audience and questions in the chat feed. It felt so much more natural, and like an in-person event.”

Thanks to the positive, engaging experience he and Sasha had with the platform, J.D. plans to continue hosting virtual launch events, even when large-scale, in-person book events make a comeback. Why? Because of their ability, to enable him to connect with readers around the world whom he couldn’t otherwise meet. 

“Virtual launch tools like Frameable Events will continue to be valuable, as a sustainable and attainable way to connect with the entire world,” he said. ”I’m looking forward to hosting an even bigger, more interactive virtual event next time.”

Host Your Most Engaging Book Launch yet with Frameable Events

Are you planning a book launch? Request a demo today to see how Frameable Events can make your virtual book launch party almost as fun as celebrating your book in person.

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The Social hour Virtual Events Platform is Now Frameable Events

We’re excited to announce we’ve just completed the rebranding of our virtual events site, Social hour, to Frameable Events.  While our events platform has always been part of the Frameable family, we are making this name change so this relationship is more transparent to users across our suite of digital collaboration tools, including our Frameable Spaces virtual office platform.

While the branding is changing, Frameable Events is still the same engaging events platform our clients have been raving about, thanks to our:

  • customizable layouts and branding that allow you to create an event that reflects your unique needs
  • intuitive UI, flexible profiles, and breakout tables that inspire real connections among event attendees and presenters
  • accessibility features included as part of every event package—not with limited availability or additional setup charges

When you host your event in one of our beautiful, interactive virtual spaces, your attendees, sponsors, and speakers will make the kind of connections they thought were only possible at in-person events. But don’t just take our word for it—see for yourself by booking a Frameable Events demo today.

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Two User Experience Experts Explain How To Design Accessible Virtual Events

Melissa Eggleston and Rachel Wendte

Do you know how to design an accessible virtual event experience? Despite the return of in-person gatherings in some areas, virtual experiences are still important for enabling as many members of your community to join and engage in your event. And after more than two years of hosting predominantly online events, companies have a solid roadmap to follow regarding virtual event accessibility.

To help you design an accessible virtual event, we connected with Melissa Eggleston and Rachel Wendte, two user experience and accessibility experts, to learn about virtual event accessibility considerations for event planners. 

Check out their advice in this post on how to design an accessible virtual event, and see their direct answers to our questions about designing accessible virtual experiences below.

What is web accessibility, and how does it come into play when you are hosting an event online?

Rachel: “Web accessibility is making your online offering as simple to use for as many people as possible. That means considering tools, your language, and your presentation so that everyone can be involved. For an online event, that may mean using a platform that enables closed captioning, or offering a transcript for attendees. It’s also ensuring that your event is hosted on a platform that’s friendly to multiple kinds of devices.”

Rachel: “On the one hand, a lot of businesses were forced to see the things they’d been missing for standard event prep. They learned new tools and adopted broader event protocols to welcome more folks. That’s a good thing! But as more events go back to in-person focus, some of these ‘just for the pandemic’ trends are falling away. People are more aware, but some companies were only offering virtual events because we were forced to be home. Now the thinking may be, ‘well my audience is back in the office, so I can be done with this.’ But SO many trends that adapted to people being homebound also applied to the millions of individuals who are already homebound for other reasons. Recognizing that this audience still exists, pandemic or not, is a great step for the companies who want to continue to embrace virtual events as part of their strategy.”

What are some of the easiest accessibility features to implement for online event platforms and their registration websites?

Melissa: “Live captioning is the obvious one for those without hearing or who can’t have sound on, but I would also encourage events with a single speaker and slides to make the slides available for download during the talk. The slides themselves need to be accessible, with alt-text for images for example. If the slides are in a PDF form, they should be saved as a reduced-file size PDF when possible so they aren’t a huge download in terms of file size. Having slides available also helps anyone who might be running into technical issues due to low bandwidth, internet connectivity problems, etc.”

Rachel: “Two simple things that are great for everyone. 1. Make sure that you add alt-text to your primary event image with the name of the event in the photo. This helps people using screen readers verify that they are on the right page. ‘People are gathered in a mixed group for the 1st Annual Discussion on Accessibility Trends, hosted by ABC Company.’ 2. For any CAPTCHA verification, make sure that the registration website offers an audio and visual version.”

Are there any web accessibility challenges event producers should keep in mind when promoting events through social media?

Melissa: “Please use hashtags that are more readable, using camel case! For example, use #DigitalMarketing instead of #digitalmarketing. The capital letters make it easier to read. Using a camel case hashtag also signals to your audience that you are paying attention to accessibility.”

Rachel: “If you have painstakingly put in the time to create a graphic that has a text overlay and you don’t populate the alt-text with what the image actually says, screen readers will skip right over it. Images with no alt-text are skipped because there’s nothing to read, so it won’t even register as being on the screen. For online ads, make sure the ad text says everything you need to and the image reinforces that. In addition, keep hashtags to the end of your posts (easier to read) and use #CamelCase when creating hashtags (capitalize the first letter of each word) so that there is a natural separation.”

If you have a limited budget, what is the most critical accessibility functionality an online event should put in place and why?

Rachel: “Every organization will have their priorities when it comes to events. For me, the easiest thing businesses can do when they create an online event is to have a replay or recording available. Sometimes people sign up for things and then at the time have limited energy. Others need to listen to things more than once to get it. Having a replay or recording is a simple way to include your largest audience share. You can offer ‘live only’ perks to encourage live attendance, but offering this as an option is a good way to be inclusive.”

How can events do a better job of making live-streamed Q&A sessions more accessible to their entire audience?

Rachel: “Have a submission form for questions ahead of time. That’s a place to start! If you do a live Q&A, have the moderator write out the question in the chat, and phrase it out loud so that everyone can hear. So if I were taking a question from the audience I’d listen and then repeat it back. For example, ‘Marcee just asked a question around captions. She said, [what the person said]. Here’s my answer.’ This ensures that everyone hears, reads, and understands what was being asked.”

Do you have any examples of virtual or hybrid events with exemplary accessibility in the design?

Melissa: “The free conference put on by Deque called Axe-Con does it great. And they should because they are accessibility consultants. This is a free virtual conference each year that you could attend to see best practices. For each speaker (this year they had Seth Godin, for example) Axe-Con had live captioning, an ASL translator, and accessible speaker slides available for download during the talk.”

Is there a common web accessibility misconception you see come up frequently? If so, how do we myth bust it?

Melissa: “The myth I see is that you can ignore accessibility without consequence. Putting aside the moral argument that it’s the right thing to do, accessibility lawsuits continue to be on the rise. Although the courts to date have been split on whether a website is a public space of accommodation, The Department of Justice recently put out guidance on compliance with the Americans with Disabilities Act. The Americans with Disabilities Act applies to state and local governments (Title II) and businesses that are open to the public (Title III). The bad PR that may come from being inaccessible is significant. Avoid promoting your organization as inclusive until you’ve made efforts in the accessibility realm or you risk looking uncaring and inauthentic.”

Rachel: “The biggest myth I see come up with accessibility is the idea that you’ll get to it when it matters to your audience. I promise you that there are people who would love to be part of your audience, and accessibility measures don’t just help those with disabilities. They help everyone. Even if your audience appears to be one without limits, who’s to say that that will still be true tomorrow? People go through phases of need, and assuming that you’ve got it all covered and ‘don’t need accessibility’ does a disservice to your future (or current) customer.”

Host Accessible Virtual Events with Frameable

Don’t let accessibility be an afterthought when planning your next virtual or hybrid event. As Melissa and Rachel pointed out, accessibility should be a top-of-mind concern that will help your event reach and engage the greatest number of people.

As you explore virtual event platforms, be sure to ask about the key accessibility features included and ways that the platform was designed for accessibility. We built Frameable Events to support many accessibility best practices, such as in-app messaging, live captioning with multi-language translation, and concurrent video streams for sign language interpreters. Check out all of Frameable Events’ accessibility features and book a demo to see how we can help you build an accessible virtual event.

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10 Virtual Event Accessibility Tactics To Maximize Your Event Reach

Man wearing headphones and dark glasses, participating in an online meeting on a desktop computer.

Many event planners mistakenly view accessibility as a nice-to-have, which is a disservice to your event community and greatly limits your event’s potential. 

You may not realize that more than 430 million people worldwide experience ‘disabling’ hearing loss, and 247 million experience moderate to severe visual impairment or blindness. Crafting an accessible event spans more than physical ability, too, to include considerations like internet and technology access and literacy, work/life commitments, and mental disability. 

We connected with two accessibility and user experience experts, Melissa Eggleston and Rachel Wendte, to explore what accessibility means in the virtual and hybrid event space and how event planners can prioritize accessibility at every step of their planning. 

What Is Accessibility For Virtual and Hybrid Events?

Virtual and hybrid event accessibility aims to remove barriers when your audience seeks to join and engage in your event. Accessibility impacts every step of the event process, from registering for the event to joining sessions and navigating the virtual event platform.

“Web accessibility is making your online offering as simple to use for as many people as possible. That means considering tools, your language, and your presentation so that everyone can be involved,” Rachel says. “For an online event, that may mean using a platform that enables closed captioning, or offering a transcript for attendees. It’s also ensuring that your event is hosted on a platform that’s friendly to multiple kinds of devices.”

Not only is it the morally right thing to prioritize event accessibility, but blatant disregard of accessibility could pose a legal threat to your team, Melissa warns. “Accessibility lawsuits continue to be on the rise. Although the courts to date have been split on whether a website is a public space of accommodation, the Department of Justice recently put out guidance on compliance with the Americans with Disabilities Act.” 

What Are The Main Accessibility Considerations for Virtual Events?

To ensure that your event adheres to accessibility best practices, consider and address each of these key areas:

  1. Audio and Visual CAPTCHA: “For any CAPTCHA verification, make sure that the registration website offers an audio and visual version,” Rachel recommends. 
  2. Camel Case Hashtags: Melissa says you should “use hashtags that are more readable, using camel case. For example, use #DigitalMarketing instead of #digitalmarketing. The capital letters make it easier to read. Using a camel case hashtag also signals to your audience that you are paying attention to accessibility.” 
  3. Image Alt-Text: Every image used to promote your event through your website, email communications, or paid advertisements must include alt-text. “Make sure that you add alt-text to your primary event image with the name of the event in the photo,” Rachel says. “This helps people using screen readers verify that they are on the right page. [Include alt-text like] ‘People are gathered in a mixed group for the 1st Annual Discussion on Accessibility Trends, hosted by ABC Company.” 
  4. Live Captioning and Sign Interpreters: Some of your event attendees will be unable to access your event audio. Melissa advises that you enable live captioning for those without hearing or who can’t have sound on. As a best practice, you should also include sign interpreters alongside all event sessions. 
  5. Make Slides Available for Download: Give attendees the ability to download optimized and accessible slides ahead of each event session. Provide slides in a reduced-file size, so they take minimal time and space to download. Melissa says that “having slides available helps anyone who might be running into technical issues due to low bandwidth, internet connectivity problems, etc.” Giving attendees advanced slide access will also allow them to review the materials ahead of time in case they have difficulty processing everything during the live session. 
  6. Plain Text Versions of Invites: Many event organizers share flashy, heavily designed invites through email. Be sure to include a plain text version of your invite (and all event communications) so the message is accessible to everyone. 
  7. Pre-Field Questions: A submission form for questions ahead of each session enables anyone to submit questions at their convenience without speaking up during the session or accessing chat features.
  8. Share Replays or Recordings: Virtual event session replays or recordings are a core element of event accessibility. Rachel explains that “sometimes people sign up for things and then at the time have limited energy. Others need to listen to things more than once to get it. Having a replay or recording is a simple way to include your largest audience share.”
  9. User Test the Experience: Once your event materials are staged, test the experience using a screen reader. Can someone effectively engage with the entire event platform and agenda with a screen reader? 
  10. Write Out and Repeat All Questions:  “If you do a live Q&A, have the moderator write out the question in the chat, and phrase it out loud so that everyone can hear,” Rachel recommends. “So if I were taking a question from the audience, I’d listen and then read it back. For example, ‘Marcee just asked a question around captions. She said [what Marcee said]. Here is my answer.’ This ensures that everyone hears, reads, and understands what’s being asked.”

Accessibility Is An Ongoing Event Essential

Event accessibility—for virtual and live events alike—ensures that everyone in your ideal event community can fully engage with your event and gain the most value from that experience. Put simply, accessibility cannot be an afterthought for event planners.

“I promise you that there are people who would love to be part of your audience, and accessibility measures don’t just help those with disabilities. They help everyone,” Rachel adds. “Even if your audience appears to be one without limits, who’s to say that that will still be true tomorrow? People go through phases of need, and assuming that you’ve got it all covered and ‘don’t need accessibility’ does a disservice to your future (or current) customer.” 

Address the ten event accessibility considerations we explored above to keep accessibility top-of-mind throughout your event planning. To help you further, check out our full Q&A with Melissa and Rachel.

We built Frameable Events with key event accessibility concerns in mind, including in-app messaging, concurrent video streams for interpreters, and a web-based experience so anyone can join from a desktop, tablet, or mobile web browser. Learn more about the platform’s accessibility features and book a demo to see them in action.

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virtual events

6 Tips To Achieve Optimal Virtual and Hybrid Event Success

Woman engaging online

Despite the resurgence of in-person events, savvy event planners know that virtual and hybrid experiences are here to stay. Now comes the tricky part: how can you best blend event offerings to provide the most value to your community? 

Mike Allton, head of strategic partnerships at Agorapulse and virtual event strategist, has hosted more than a dozen virtual summits and webinars and 100+ live-streamed video conversations. Mike joined me ane the #ContentChat community of marketers and content creators to share his best practices for designing engaging virtual and hybrid event experiences. 

Let’s break down his top takeaways to help you drive the most success with events this year. 

6 Tips For Virtual and Hybrid Event Success in 2022

Event planners who can craft truly audience-focused, problem-solving, and joy-inspiring events will receive the greatest reward from their activities. Virtual event attendee expectations are higher than ever, but these tips can help you create meaningful events regardless of the format: 

Be Realistic About Your Team Resources

Any virtual or hybrid event requires considerable effort. Mike says that while virtual events are often less logistically challenging and more affordable than in-person or hybrid events, there are still plenty of challenges associated with hosting them. Assess your resources including your team’s bandwidth to handle an in-person or hybrid event. If you are new to these experiences, we recommend starting small with a simple virtual event before tackling a multi-day hybrid event. 

Survey Your Event Communities

Before making any decisions about your upcoming events, speak with your event community. First, you need to deeply understand their current needs and goals for any event type. Then, ask these questions through surveys or in 1:1 conversations:

  • How comfortable are you with in-person events? 
  • What are the “must-have” elements for you to attend an in-person event?
  • What challenges are you facing in your job? 
  • How do you prefer to network and engage with other event attendees?

You can only build a compelling event agenda with presentations that will truly help your audience with these details in hand. 

Establish Clear Event Goals

Based on the feedback from your event communities, establish your event goals. Once you know your goals, Mike says you can more easily determine the ideal event format and what you’ll need from your virtual event software platform. 

Make Networking and Engagement Effortless

As many of us know from first-hand experience, most virtual events fall flat on networking and engagement. Too often, virtual event experiences are viewed as glorified webinars, which misses the bigger opportunity. As Mike says, “it’s the Magical Moments during networking that make the events stand out for attendees.” To reinforce this priority, schedule networking time in your event agenda. Additionally, create space for attendees to network, including open rooms with conversation prompts to spark dialogue. And don’t forget the potential power of social media to engage your event attendees.

Mike starts his events with 30 minutes of speed networking so attendees can connect 1:1 for five minutes each, meaning each attendee meets six new people first thing. This sort of built-in networking activity can be helpful to break the ice in a virtual setting, especially for your more introverted attendees who wouldn’t otherwise introduce themselves to others.

Offer Different Event Types To Accomplish Specific Needs

For most teams, the best event strategy in 2022 is to offer a mix of virtual, hybrid, and in-person events to appeal to unique community needs. For example, Mike is planning a series of major virtual summits, smaller virtual meetups and webinars, and a hybrid event (likely) in Paris this Fall. 

Repurpose Event Content to Drive Ongoing Traffic

Recorded event sessions provide a gold mine of content potential. Repurpose all your event content to offer new ways for your community to engage with the material, including blog posts, infographics, podcasts, social video clips, and templates. 

Evolve Your Virtual Event Strategy in 2022

Most people are not ready to give up on virtual events, which presents an incredible opportunity for brands to build on their event successes from recent months. Continue to survey your event community to understand their needs, and explore new event offerings to find ways to delight your community further.

If you’re looking to learn more about creating successful event experiences in 2022, read through the full #ContentChat recap here and learn more about how Frameable Events can bring your next virtual or hybrid event experience to life. 

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virtual events

How To Effectively Use Pre-Recorded Video Content To Enhance a Virtual Event

Indian man participating in a virtual event from home

As event organizers plan their virtual and hybrid events, it’s common—and important—to ask which content should be pre-recorded, and what should be live-streamed.

From an event planning perspective, it’s essential to have a combination of pre-recorded and live-streamed content to have more control over creating an ideal attendee experience. The tricky part is understanding how to effectively blend these content types—especially when it comes to breakout sessions—without your virtual event feeling like a glorified webinar.  

Read on for an overview of the best ways to use pre-recorded content at a virtual event to help your team strike just the right balance between the live event you want and the consistently exceptional experience your attendees deserve. 

Advantages of Pre-Recorded and Live-Streamed Virtual Events Video Content 

Whenever possible, we recommend that you survey your anticipated event attendees to understand their feelings toward live-streamed or pre-recorded content and what type of sessions they prefer for each delivery. For example, a customer panel or general event session may be ideal as a pre-recorded session, but an executive AMA or a how-to educational class will benefit from real-time audience interaction.

Where Pre-Recorded Event Video Excels

As you assess how to balance your virtual event agenda, consider these primary advantages of pre-recorded content over live-streamed sessions:

  • Accessibility. Event teams can add captions to pre-recorded videos, and overlay visuals or text elements that enhance the content’s clarity.
  • Greater speaker diversity. Your event has the potential to attract more speakers if sessions are pre recorded, because it reduces the potential for scheduling or time zone conflicts. Similarly, the lack of a required travel budget opens up your speaker pool to include industry experts from the nonprofit, academic, and pre-funding startup realms.
  • Show flow control. It’s stressful to manage an entirely live event. What if a session runs late? Or a fire alarm goes off in the middle of your opening keynote? Not to mention finding a last-minute replacement for a mainstage speaker that cancels the day before your show. Pre-recorded content gives event planners total control over their event’s timing, ensuring a perfectly executed show flow. 
  • Higher production value. Pre-recorded sessions allow speakers to practice and record their sessions as many times as they need, which means that pre-recorded sessions are often higher quality than a livestreamed equivalent. Additionally, the show producers can review all recorded content and ensure there is a consistent production quality for each, which leads to a more cohesive event experience. Plus, technical issues such as presenters with slow internet connections can be avoided with pre-recorded event sessions. 

When It’s Best to Go Live

While there are many advantages of pre-recorded virtual event content and breakout sessions, you cannot deny these benefits of live-streamed sessions:

  • Innate excitement. There is a natural excitement that comes from a live-streamed session, both for the speaker and the audience. In some cases, speakers will prefer live sessions because of this excitement. 
  • Real-time engagement. Audience participation and engagement is an ongoing challenge for virtual event planners. Live-streamed sessions generally are more likely to garner attendee engagement, giving these session types a slight edge over pre-recorded sessions (but we’ll explain how to overcome this challenge next). 
  • Recording potential. Live-streamed sessions can be recorded, too, which can provide your attendees with lasting value from your event as they watch session replays. Just keep in mind that most live-streamed session recordings will need some degree of post production editing before being ready to share. 
  • Spontaneity. People miss the “in-the-now” feel of an in-person event, and live-streamed sessions have the best potential to capture this feeling given the live audience. Live speakers can reference other sessions from the day, comment on shared conference experiences, and adapt their presentation to add excitement, spontaneity, and an undeniable sense of authenticity they simply can’t do in advance of your event. 

How To Make The Most Of Pre-Recorded Virtual Event Sessions

Event planners can consciously craft experiences that turn pre-recorded conference content into exciting, real-time engagement opportunities. Here are just a few ways that you can drive the most value from your pre-recorded virtual event sessions:

Coordinate Virtual Event Watch Parties with Session Speakers 

Pre-recorded virtual event sessions are ideal for enabling your event speaker(s) to engage with their audience in real time through your virtual event platform. While a session plays, the speaker watches the session with the audience, and sends messages through the event platform to highlight key points, answer questions, and solidify the real-time event experience. 

Create Video Teasers For Social Media Promotion and Email Marketing

As your team receives videos from your session speakers, create clips and stills from these videos that you can use on social media and in your email marketing. Create sizzle reels that highlight your event speakers, and tag them on your event social media pages to connect attendees with the speakers. 

Edit Videos for Accessibility

Ideally, your team should receive pre-recorded virtual event videos from session presenters a few weeks to a month before the event (if not sooner). This way, your team can address the accessibility best practices we shared above, including adding captions to videos, addressing any issues with lighting or contrast, and more.  

Share Videos For Immediate On-Demand Replay

A major advantage of pre-recorded video content is that it can readily be available for on-demand replay. This gives your attendees full control over when they enjoy a session, especially if they had to miss it due to a work or family commitment. 

Choose A Virtual Event Tech Platform That Enhances The Attendee Experience

By strategically blending pre-recorded and live sessions at your virtual event, your team can more confidently control the event timing, meet the range of your attendee needs, and support a thriving event community.

After building your event agenda, your team can lock in a virtual event platform that will enable the dynamic session styles that your attendees deserve. Book a demo with Frameable Events today to learn about our superior presentation spaces and modern features that will ensure that every event session is incredible. 

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virtual events

The 10 Best Virtual Events Software Platforms for a Successful Online Event

Virtual event held on stage with Social hour
Virtual event main stage session on the Social hour platform.

At Frameable, we aim to provide the best virtual events software platform for our clients’ online and hybrid events. That means we’ve spent a lot of time talking to our clients about the other platforms they’ve used, and what they’ve loved about them and where there is some room for improvement. 

Every platform—including ours—has to make decisions about the features and functionalities they provide, so the platform doesn’t end up like one of those bulky, impractical multitools you see on late night infomercials. With this in mind, we’ve compiled this overview of the leading virtual event platforms to help you in your quest to find the one that’s the right fit for you and your attendees. We’ve also included recent social media endorsements so you can see what people say they like about each platform – and who is using each.

10 Best Online Events Platforms

If you are looking for an online events platform in 2022, here’s your short list.

Accelevents

Accelevents describes itself as an all-in-one event management platform with features for event customization, ticketing and registration, group and 1:1 networking, monetization, and even a mobile app. The platform was created in 2015 and is commonly used for user conferences, trade shows, product launches, fundraisers, seminars and training, career fairs, and social events. Read through these Capterra reviews to learn more about the platform, and see how Accelevents’ features stack up next to Frameable Events’ here.  

Airmeet

Airmeet, launched in 2019, groups its product into two categories: social webinars and conferences. Social webinars are designed for town halls, cohort-based courses, workshops, and webinars with packages that can include event branding, advanced analytics, social lounging, closed captioning, and more. The conference plans are designed for hybrid and virtual summits, conferences, and multi-track events, with key features including exhibitor booths, reception, and event branding (depending on the package). The platform was recognized as a noteworthy virtual event software by Capterra, and you can learn how Airmeet differs from Frameable Events here.  

Frameable Events

This is us! We help people make real connections at virtual and hybrid events through our modern and intuitive features. We’re a perfect solution for virtual conferences, networking events, alumni reunions, happy hours, trade shows, and fundraisers (just to name a few). Check out all our unique features, including table topics and ice breakers, emoji feedback, user profiles, smart grouping for networking, closed-captioning, and audio translations. For a closer look, learn how we’ve partnered with hundreds of brands over the past two years to host stellar virtual and hybrid events. 

Hopin

Hopin was built in 2019 and supports virtual, hybrid, in-person, and internal events with products that help event teams create virtual venues, produce high-quality streams, and promote event landing pages. Despite ranking as one of Capterra’s “established players” in virtual event software, Hopin cut 12% of its team in February 2022 and it’s unclear how that may affect their offerings for new clients and their product priorities. See how Hopin compares to Frameable Events here. 

Hubilo

Hubilo is a virtual and hybrid event platform founded in 2015 and geared toward conferences, trade fairs, medical events, education events, award shows, job fairs, and employee and member engagement activities. The platform has features for 1:1 messaging, event feeds, polls, breakout rooms, and gamification elements like a leaderboard. See what users are saying and why Hubilo was named an emerging favorite for virtual event software by Capterra here. 

Socio 

Socio was founded in 2016 and acquired by Cisco in 2021. The all-in-one event platform offers products designed for event registration, check-in and badges, virtual event and community platform creation, live display, and an event app. Learn why Socio was named a top performer in virtual event software and see what its users say. 

Remo

Remo, sometimes called Remo Conference, aims to humanize the online event experience through its interactive virtual event platform for virtual networking, professional associations, and higher education. The company started in 2019 and today offers features including conversation mode, audience reactions, private table conversations, simultaneous screen shares, and an upvotable Q&A. Remo was named a noteworthy product on Capterra and we explain how Frameable Events compares to Remo on our site.  

Swapcard 

Swapcard is an event and community platform founded in 2013 and designed for virtual, hybrid, and in-person events, including a meeting and matchmaking solution (which is similar to Frameable Events’ smart grouping for networking). The platform is built to support conferences and exhibitions, as well as corporate events and congress-style gatherings. Users can access features like interactive scheduling, a program widget, branding, spaces for networking and messaging, and the ability to brand the experience. Read through the reviews on Capterra to find out more. 

Whova

Whova provides a virtual and hybrid event platform, plus an event app for in-person events. The brand, founded in 2013, also provides solutions for event management, online registration, and event marketing. Event planners can use Whova for livestreams and pre-recorded video with features including attendee tiers with content control, event moderation capabilities, and real-time analytics (depending on your package). See more details and reviews on Capterra.

Zoom

Built on Zoom’s video meeting platform, Zoom Events is a virtual event management solution geared toward user conferences, sales summits, multi-session internal events, new hire training, and team building activities. The product includes features for customizable ticketing and registration, event hubs, an event lobby for attendee networking, host-generated breakout rooms, and post-event analytics. Learn how Frameable Events compares to Zoom. 

Pick the Right Platform for Your Virtual Event 

As you can see, there is a lot of variation amongst the top virtual and hybrid event platforms. It’s important for your team to identify your primary goals and platform needs for a successful event. Then, you can review each of the options we discussed and ask these 13 questions to help you find the best platform for your virtual event.

We’d be thrilled to show you how Frameable Events stacks up against the competition—book a demo today to see how we can make your next event come to life. 

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