Case study: Non-profit
Hilarity for Charity's CARE-tertainment 2022
HFC is a nonprofit organization, founded by Lauren Miller Rogen and Seth Rogen, whose mission is to care for families facing Alzheimer's, educate young people about living a brain-healthy life, and activate the next generation of Alzheimer’s advocates.
Event goals
Host Caretertainment 2022, a free, virtual event to bring caretakers together and provide comic relief
Allow caregivers to join an exclusive Q&A with the comics after the show
Record stage presentations for those who could not attend live
Frameable Events experience
Designed a 4-room event with a Main Stage for presentations, a Caregiver Networking Lounge for attendees to share caregiving hacks and get to know one another before and after the event, a Help Desk, and a Photo Booth
Featured sets by caregiver-comedians Arlieta Hall, Dani Klein Modisett, and J.Smiles, with the event hosted by Caitlin Reilly
Allowed guests in the audience to request to join the Stage to encourage audience interaction for certain parts of the set
Lauren Miller Rogen
Co-Founder, Hilarity for Charity
Even before the pandemic, HFC was hosting virtual programs across the U.S. and Canada for people caring for a loved one with Alzheimer's or dementia. Our goal is to make support as easy and accessible as possible. We've tried many platforms. [Frameable Events] provided the "we made it" moment in our long search for a platform that could meet our unique needs. [Frameable Events] is intuitive, versatile, and fun. Most importantly, our support team felt like an extension of our own; invested in our goals, willing and able to solve problems, and present to our needs. We will definitely use [Frameable Events] again.