Case study: Non-profit

Hilarity for Charity's CARE-tertainment 2022

HFC is a nonprofit organization, founded by Lauren Miller Rogen and Seth Rogen, whose mission is to care for families facing Alzheimer's, educate young people about living a brain-healthy life, and activate the next generation of Alzheimer’s advocates.

Event goals

  • Host Caretertainment 2022, a free, virtual event to bring caretakers together and provide comic relief

  • Allow caregivers to join an exclusive Q&A with the comics after the show

  • Record stage presentations for those who could not attend live

Frameable Events experience

  • Designed a 4-room event with a Main Stage for presentations, a Caregiver Networking Lounge for attendees to share caregiving hacks and get to know one another before and after the event, a Help Desk, and a Photo Booth

  • Featured sets by caregiver-comedians Arlieta Hall, Dani Klein Modisett, and J.Smiles, with the event hosted by Caitlin Reilly

  • Allowed guests in the audience to request to join the Stage to encourage audience interaction for certain parts of the set


Lauren Miller Rogen

Co-Founder, Hilarity for Charity

Even before the pandemic, HFC was hosting virtual programs across the U.S. and Canada for people caring for a loved one with Alzheimer's or dementia. Our goal is to make support as easy and accessible as possible. We've tried many platforms. [Frameable Events] provided the "we made it" moment in our long search for a platform that could meet our unique needs. [Frameable Events] is intuitive, versatile, and fun. Most importantly, our support team felt like an extension of our own; invested in our goals, willing and able to solve problems, and present to our needs. We will definitely use [Frameable Events] again.

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