Case study: Business
NCGI's Bad Ass Cat Grooming Virtual Conference
NCGI's Bad Ass Cat Grooming Virtual Conference is an annual three-day conference featuring seminars, demonstrations, networking, and giveaways.
Event goals
Host a three-day conference with a series of cat grooming seminars, demonstrations, Day in the Life videos, and Q&As
Allow speakers and attendees to network and get to know one another in informal virtual cocktail hours at the end of each day
Ensure speakers, NCGI certifiers, and trainers are available to chat live throughout the conference
Frameable Events experience
Designed an annual three-day, four-room event and welcomed over 100 attendees to the conference in 2021 and 2022
Utilized a Main Stage for live seminars, Q&As, video demonstrations, and events
Allowed speakers, NCGI certifiers, and trainers to occupy Lounge tables and assume a presenter role to answer questions and chat when available
Created spaces for informal interactions, including a Lounge dedicated to small-group break-out rooms for questions, story swapping, and a virtual cocktail hour
Prompted guests to fill out custom User Profiles, displaying their name, grooming business, interests and location
