Case study: Education

MIT's Ivy+ Annual Giving Networking Event 2021

The Ivy+ Annual Giving Conference is an innovative and interactive conference that focuses on discussions regarding successful and innovative approaches to connect with donors, direct marketing, analytics, and fundraising topics.

Ivy + over a drawing of MIT campus

Event goals

  • Supplement the 2021 Ivy+ Annual Giving event agenda with a variety of interactive networking opportunities over a 3 day period

  • Host events at the end of each conference day, providing attendees with a chance to network, get to know their peers, and continue conversations

  • Allow attendees freedom of movement to encourage participation and interaction with one another

Frameable Events experience

  • Used the Lounge layout for a networking event on Day 1, encouraging Ivy+ colleagues to get to know one another a casual environment

  • Designed a department meet-and-greet event on Day 2 for colleagues in similar roles to share program challenges and best practices

  • Hosted a trivia event at the end of Day 2 in a Hybrid layout, allowing guests to rename their tables to their team name and collaborate without interrupting the host or other teams

  • Encouraged guests to attend Continue the Conversation at the end of the conference to continue discussions that began earlier in the conference or start new conversations

  • Prompted guests to fill out custom User Profiles displaying their name, school, job title, location, and pronouns

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